A field guide for
small business owners

Start Small,
Build Right.

Most business advice is written for founders who already have a team, a strategy, and systems in place. This book is for entrepreneurs building from a kitchen table, a garage, or a spare room, turning an idea into a business, one step at a time.

Start Small, Build Right book cover

01. Who it's for

Meet Maya. She might be you.

Throughout the book, you'll follow Maya, a home-based entrepreneur who creates handmade natural skincare products. Her journey reflects the questions, challenges, and decisions every new business owner faces as they build a business from the ground up.

01

You're already making something

A product, a service, a skill: people already pay you for it. You just haven't built the business around it yet.

02

You're doing it solo, for now

No team, no funding round, no office. Just you, a growing list of orders, and more decisions than hours in the day.

03

You'd rather build it right than build it fast

You're not chasing a quick flip. You want something that still stands in five years, pricing, records, and all.

02. Inside the book

What you'll walk away with

  • 001 How to price what you make, without guessing
  • 002 What to build first, and what can honestly wait
  • 003 The boring record-keeping habits that save you later
  • 004 How to grow without losing what made it yours

03. Get your copy

Download the free guide.

Sign up to receive the complete PDF, plus occasional tips and tools for small business owners.

Portrait of Ipinayo Ade-Akingboye

04. The author

Ipinayo "Ayo" Ade-Akingboye

Ayo is a product marketer, an architect by training, and a lifelong observer of small business. Raised around entrepreneurship in Nigeria and now working at the intersection of AI, marketing, and business strategy, she writes for entrepreneurs figuring it out as they go, with care, patience, and the belief that small, thoughtful decisions compound into something meaningful.

05. Reviews

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